ad server
noun
: a Web server that provides advertisements and advertising services to websites
In short, ad servers let both advertisers and Web site owners do their jobs, better, faster and cheaper …—
Lee Weiner
Lee WeinerExamples of ad server in a Sentence
Recent Examples on the Web
Legal challenges, including the recent ruling in federal court that found Google guilty of illegally dominating the market in ad servers and exchanges, could have big implications.
—Shannon Carroll, Quartz, 23 Apr. 2025
That is distinguished from the two areas of the ad ecosystem where the judge ruled Google did maintain a monopoly, the publisher ad server market and the ad exchange market.
—Ted Johnson, Deadline, 17 Apr. 2025
Judge Brinkema ruled that Google unlawfully controls two of the three parts of the advertising technology market: the publisher ad server market and ad exchange market.
—Jennifer Elias, CNBC, 17 Apr. 2025
Publisher ad servers like the one Google formerly called DoubleClick for Publishers (DFP), which holds about a 90% share of that market, connect to advertising sources to alert them of ad spots available on a site.
—Rob Pegoraro, PC Magazine, 17 Apr. 2025
See All Example Sentences for ad server
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Shannon Carroll, Quartz, 23 Apr. 2025
That is distinguished from the two areas of the ad ecosystem where the judge ruled Google did maintain a monopoly, the publisher ad server market and the ad exchange market.
—Ted Johnson, Deadline, 17 Apr. 2025
Judge Brinkema ruled that Google unlawfully controls two of the three parts of the advertising technology market: the publisher ad server market and ad exchange market.
—Jennifer Elias, CNBC, 17 Apr. 2025
Publisher ad servers like the one Google formerly called DoubleClick for Publishers (DFP), which holds about a 90% share of that market, connect to advertising sources to alert them of ad spots available on a site.
—Rob Pegoraro, PC Magazine, 17 Apr. 2025
See All Example Sentences for ad server
Cite this Entry
“Ad server.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/ad%20server. Accessed 9 May. 2025.
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